ABOUT ME
With a background in international organizations and the music industry — including experience with the ICRC, Sony Music, and the Montreux Jazz Festival — I learned how to combine discipline, creativity, and talent management.
This experience deepened my understanding of human performance, which I later honed in elite sports before bringing it into the corporate world.
As a specialist in human potential development, I have spent over 14 years supporting high-level athletes, coaches, and company executives in optimizing their performance and leadership style.
Today, I put this expertise at the service of companies and HR leaders who wish to strengthen cohesion, trust, and resilience within their teams — key assets in an ever-changing professional environment.
I design and deliver experiential training programs for companies aiming to develop their teams’ and managers’ human skills — confidence, engagement, adaptability, and communication.
My CAP+ Method: Clarity, Adaptability, Performance
This method draws on the principles of positive psychology — hope, confidence, resilience, and optimism — to enhance motivation, cohesion, and the ability to bounce back.
At the workplace, CAP+ fosters positive leadership, autonomy, and shared responsibility through practical and immersive workshops.
My Approach Is Built on Three Pillars :
Mental training – Inspired by elite sport protocols, to develop clarity and confidence while preventing burnout.
Leadership coaching – Helping managers engage their teams and lead change with empathy and vision.
Sustainable skill transfer – Because training only has an impact when it transforms behavior and reinforces long-term cohesion.
I work with organizations seeking to:
- Strengthen their employer brand by developing internal talent
- Boost engagement and performance among managers
- Support strategic and cultural transitions through human-centered learning experiences
My conviction
Performance doesn’t come from pressure — it comes from trust.
At the heart of all sustainable performance lies the quality of relationships, the clarity of purpose, and the awareness and mastery of oneself.
Today, I support organizations in transforming their leadership culture and developing a more human, conscious, and sustainable approach to performance.
Born in Geneva and a Swiss citizen, I speak English and Italian fluently. French is my mother tongue.
I am a black belt in risotto and parmigiana. I enjoy recharging my batteries in nature and by the open water.
Portrait by Eric Trezza
Let’s talk about your training needs
“Personal growth is not a matter of learning new information
but of unlearning old limits.”
Alan Cohen – Autor
KEY EXPERIENCES
Organizations
Before launching my independent practice in 2011 called Elite Swiss Coach, I spent a decade in the private sector, including key roles in the music industry with Sony Music A.G and the Montreux Jazz Festival.
From 2004 to 2012, I contributed to international humanitarian action by working on global initiatives with the International Committee of the Red Cross (ICRC) and the International Federation of Red Cross and Red Crescent Societies (IFRC) in Geneva.
Since 2016, I have been delivering specialized, top-down performance optimization training and coaching for UBS Switzerland in Geneva, the renowned financial institution. My work spans all hierarchical levels, from Head of Region to Client Advisors, ensuring culture alignment and peak performance across the department. This collaboration has taken place over multiple cycles, covering the periods 2016–2019, 2021–2024, and continuing into 2025.
In 2021, I led the dynamic “All Bar None” co-development group, bringing together six talented UBS Switzerland female collaborators as part of the “Diversity and Inclusion” initiative active across swiss regions.
As part of my university degree in Positive Psychology, I conducted a research project in two organizations from 2022 to 2023 titled “Job satisfaction: what contributions from psychological capital?”
From 2023 to 2024, I delivered coordinated training to a management team of 5 collaborators for the public services of the State of Vaud, in Lausanne, focusing on developing their Positive Psychological resources to enhance workplace satisfaction.
SPORTS
As a certified swimming instructor, I have 18 years of experience in teaching children from 4 to 12 years old. I ran my own swimming school in Geneva called “Valérie-natation” until 2023.
In 2013, I was honored to contribute to the Olympic Museum of Lausanne’s iconic “Olympic Spirit” permanent exhibition. I designed a unique relaxation exercise, inviting visitors to pause and recharge.
From 2012 to 2014, I was responsible for the mental coaching of young athletes at the Lausanne Sports Study Center (CSEL).
In 2017, I created and facilitated a visualization training workshop at Espace Santé Bellevue in Geneva.
I have supported Olympic athletes in swimming, athletics, and sailing for London 2012, Rio 2016, and Tokyo 2020. I’m currently working for a selection to MilanCortina 2026 (Winter OG) and three selections for Los Angeles 2028.
From 2013 to 2023, I delivered “Psyché” training to J+S coaches for the Swiss Aquatics Federation at the Swiss Federal School of Sport (Magglingen).
Since 2013, I have been working as private mental coach in football, supporting players and goalkeepers from junior levels M15-M21 to the professional ranks. My experience includes athletes from Swiss clubs such as Lausanne-Sports FC, Servette FC, Servette FC Chênois Féminin, Winterthur FC, Stade Nyonnais FC, and Neuchâtel-Xamax, among others. I also work for Swiss players and referees competing at European and international levels.
Since 2018, I have been responsible for the “AquaPerfect” training courses for Swimsports Federation trainers, delivering advanced workshops in Geneva, Zürich, and Lugano.
In 2025, I delivered specialized courses for the Swiss Football Association (ASF) as part of the Talent Manager training program. Talent Managers from the academies of FC Basel, BSC Young Boys, Neuchâtel–Xamax FCS, FC Sion and Servette FC formed the French–speaking group.
Public Speaking
In my interactive keynotes for Mirabaud (2019), Swiss Luxury Hotels in Montreux(2019), SARA, the Swiss Association of Relocation Agents (2021) and Bacardi in Geneva (2019 & 2024), I engage audiences with powerful insights and practical tools, focusing on pressure management and renforcing efficiency.
In 2013 and 2016, at the Espace Santé Bellevue in Geneva, I delivered talks on the crucial role of emotional regulation in optimizing performance and well-being.
In 2018, at the International Congress of the French Society of Sport Psychology held at the University of Lausanne, I delivered a presentation titled “Strengthening Sport-Specific Self-Confidence in Nineteen Young Elite Athletes Aged 11 to 14: A Targeted Intervention.”
In 2024, I was invited by the University of Lille to speak at the Journées du Diplôme en Préparation Mentale du Sportif, where I delivered a keynote titled “Mental Training for Elite Young Athletes: Key Considerations.”
You’ll find more information about me in the FAQS section
Fully equiped room, with big screen for videos analysis.
Thank you panel of the Olympic Museum in Lausanne.
“The only limit to our realization of tomorrow is our doubts of today.”
Franklin D. Roosevelt
Key Qualifications
| 2023 | Positive Psychology diploma, University of Lausanne (Switzerland). |
| Associate member of the Swiss Positive Psychology Association (SWIPPA). | |
| 2012 | Mental training and Athlete’s Psychology diploma, with mention, University of Lille (France). |
| 2011 | Certified Professional coach, BrieF’R Institute, Geneva. |
| 2009 | Certified Jeunesse+Sport (J+S) Swimming instructor. |
Additional Trainings
| 2025 | Psychology of refereeing, webinar by Benoît Louvet. French Society of Sport Psychology (SFPS), Paris. |
| 2020 | Emotional Competences in the Professional Field, by Donald Glowinski, University of Geneva. |
| 2016 | Nutrition & Sport Performance, by Pascal Prévost. Center for Sport & Health. University of Lausanne. |
| 2016 | Tennis Psychology. Swiss Tennis Center. Biel. |
| 2015 | The Art of a Sustainable Success, by Robert Dilts, Paris. |
| 2013 | Young People and Risky behaviours: the role of adults, REPER Association, Freiburg. |
| 2013 | Action Types & Typologies, by Bertrand Théraulaz. Swiss Federal School of Sport, Magglingen. |
Interviews and Media Contributions
FAQs
How long does a typical coaching program last?
Each program is customized to fit individual needs, but most clients achieve significant results within 10 hours of focused coaching. For children and students, shorter, more tailored programs are available to suit their specific goals and schedules.
Can coaching sessions be conducted remotely?
Absolutely! I offer flexible options including in-person or video coaching to accommodate your schedule and preferences.
Is mental coaching only for people facing challenges or struggles?
Absolutely not! Mental coaching is much more than a tool for overcoming obstacles.
It’s a powerful resource for high-performers who aim to elevate their game and refine their mental skills. Whether you’re striving for excellence in sports, business, or the arts, mental coaching helps you harness your full potential and achieve your aspirations.
At its core, mental coaching is about developing a positive mindset that drives growth, resilience, and peak performance. It’s not just about solving problems—it’s about maximising your mental resources, sharpening your focus, and empowering you to thrive under pressure.
How do I know if Arode Andreetto is right for me?
I offer a free initial 20 minute consultation by phone to discuss your goals and determine if my approach aligns with your needs. It's a great opportunity to ask questions and get a feel for my coaching style.
Which sport disciplines do you have experience in?
- Professional sports: football, ice hockey, basketball, volleyball, rugby, equestrian (jumping and eventing) marathon, trail, ultra-trail, free-diving, golf.
- Motor sports: karting, Formula E, Formula 1, LMP3 (endurance), motorcycle.
- Olympic disciplines: athletics, triathlon, sailing, swimming, diving, gymnastics, trampoline, archery, table tennis, tennis, judo, shooting, boxing, cycling, alpine skiing, biathlon, fencing, figure skating, rowing, badminton, handball, canoe kayak.
- Other: military special forces and police.
What about the performing arts?
With an authentic passion for theatre and music, I offer coaching tailored to pre-professional students aiming to gain admission into prestigious international schools.
In the realm of music, my experience spans classical guitar, piano, violin, and singing
What about ethics?
My practice is firmly rooted in established ethical standards. I adhere to:
- The ICF Code of Ethics, which sets the professional and ethical guidelines for coaching.
- The SFPS Charter about interventions in sport psychology.
- The Swiss Olympic Charter, promoting integrity and fair play in sports.
- The Charter of Children’s Rights in Sport, ensuring the protection and rights of young athletes.These principles guide my work, ensuring a foundation of trust, respect, and responsibility in every engagement.
Are the sessions confidential?
Absolutely. As a professional coach, I am committed to maintaining the highest standards of confidentiality. Your name and any information shared during our coaching sessions will never be disclosed without your explicit permission. Confidentiality and discretion are fundamental to our partnership and your right as a client.
What sets Arode Andreetto apart from other mental coaching services?
At the heart of my coaching is a commitment to meaningful, results-driven transformation. With 13 years of hands-on experience, I bring a fresh perspective and a deep understanding of performance at the highest levels.
My methods align with your core values to deliver practical, lasting results. What truly sets me apart is my independent insight and in-the-field knowledge gained from working alongside elite athletes, coaches, top professionals, and performing artists.
My mission is to empower ambitious individuals by enhancing their mental skills, fostering resilience, and finding the perfect harmony between fulfilment and achievement.
With my performance coaching, you’re not just working toward success—you’re redefining what’s possible and reaching even greater heights.
Why did you change your first name from “Valérie” to “Arode”?
Arode is my second first name, and as I embark on this new chapter in my career, I wanted to honour my Sicilian grandfather.
During World War II, my grandfather, a member of the resistance, faced unimaginable trials. Deported in 1943, he managed to escape and continue his fight, only to be arrested again and eventually freed in 1945.
His resilience and fighting spirit resonate deeply within me, and this is this mental strength that I aim to pass on in my guidance.
“Enthusiasm is common. Endurance is rare.”
Angela Duckworth – Psychologist and author